Differentiate your brand and build meaningful customer relationships through customer personalization. Connect your brand intimately with your ideal customers for long lasting relationships and business profitability. Make strong, loyal customer bonds to increase repeat business and improve conversion rates.
Conduct extensive market research through polls, surveys and customer feedback reviews on various social media platforms. Segment your target market into different groups based on demographics: age, gender, marital status, income and location. Further segment your target market into groups based on psychographics: values, belief systems, social status, desires, goals, interests, attitudes and lifestyle choices. Learn who your best customers are and what motivates them to buy. Prioritize data science and let your best customers help you choose the direction your company takes in the future.
Create targeted marketing campaigns designed to appeal to each unique segment’s goals, desires and needs. Tailor your products or services according to specific group requirements. Customize your sales funnels according to their unique preferences. Speak directly to your individual customers with personalized marketing messages. Utilize personalized product recommendations, targeted promotions and niche content. Adapt content to user behaviour and preferences. Make the buyer’s journey effortless and efficient. Provide a more convenient and satisfying customer experience than your competitors.
One of the easiest ways to gain interest and awareness in your company is to give away free money. Everybody loves free money. Other types of prizes work well too but the most appealing prizes are cash. Cash prizes have to be fairly high in value to attract a lot of people. $2,500 is an effective amount to get started with. It's high enough to attract social influencers and if you can get influencers involved in your contest campaigns, you can create massive followings for your brand. Over time you can increase the prize amounts as your sales increase. Bigger cash prizes are guaranteed to increase brand engagement. Ongoing contest marketing creates strong brand loyalty. You can effectively create teams of brand ambassadors that will happily promote your brand for you.
Another really easy way to create brand awareness is to host parties. People like to party almost as much as they like free money. Event marketing is an art form. Events require large budgets to get started and strategic planning, connections and sponsorships for ultimate success. Different types of events obviously attract different types of people so target market segmentation really comes in to play here. Identify who your best customers are and throw parties for them. Identify new potential customers and throw parties for them. Entice them all in with more contests. Raise money for charitable causes to appeal to their charitable personalities. Entertain them. Create memorable experiences that they will want to experience again and again. Create joy. People crave it.
Other ways to generate brand awareness include website search engine optimization, email marketing, social media ads, TV ads, search engine ads, affiliate partnerships, crowd funding, ebooks, magazines, webinars, educational courses, presentations, brochures and other printed marketing materials. I write about these topics in other articles.
Show your customers that you understand their pain points and have the right solutions to solve their problems. Provide easily accessible information to them to research your products or services more in-depth. Your website product pages should contain detailed photos and search engine optimized product descriptions. Display loyal customer reviews to create social proof that your products are well liked or preferable to competitors. Use strategic content marketing through comparison articles and relevant important information articles. You can use social media ads, subscription newsletters and free product give-aways to influence buyers from this stage of the funnel to the next.
Examples of conversion focused marketing efforts include time sensitive sales, free shipping promotions, abandoned cart emails, customer service chat apps and exclusive limited edition product releases. Address the last few objections your customers may have with compelling extra reasons to buy right away. Help remove any obstacles in their buyer’s journey with great customer service should they require it.
Examples of re-engagement focused marketing efforts include loyalty points and rewards, free gifts with purchase, social media re-targeting ads, exclusive email cross selling, thank you page up sells, product inserts, coupons and ongoing contests. Delight customers by continuously rewarding them and encouraging more shopping. Play on their impulse buying habits with sales, compelling product imagery and enticing copy writing. Ask for honest reviews and ask for referrals. Ask for feedback and participation in surveys. Get people talking and organically transform them into loyal brand ambassadors. Happy customers will continuously fill your sales funnels for you.
